Defining ‘Great’
The Marketing & Comms function, solved for good.
- Roles, resourcing & KPIs
- Team evaluations, critical ops & AI
- Learn to manage Marketing as an outcome-driven function
Common FortuneBending Perception | Bending Outcomes
Turn Breakthrough Vision into Market Belief
Leadership, brand, and GTM excellence for frontier technology
Common Fortune partners with consequential founders, funders and teams to close the gap between what they’ve built and how they’re understood.
We build more effective Marketing & Communications functions - and stronger leaders within them - and the strategies that drive market belief. Turn high-signal moments into strategic advantage with Common Fortune on your team.
Building Market Belief
Strategy to build the narratives and moments that change how your company is understood.
- Positioning, vision, values
- Launch & visibility moments
- Founder & Exec personal brand
- Transition & crisis management
Building Creative Leaders
1:1 coaching for Comms and Marketing execs.
- Navigating scale, transition & high stakes decisions
- Neutral partner to work through challenges of the C-suite
OUR PRINCIPLES
OUTCOMES OVER EVERYTHING
AI for SPEED, NEVER to WRITE
NO ENDLESS RETAINERS
WE MAKE YOU COMPETENT, NOT DEPENDENT
When to Work With Us
Your inflection point is our starting point.
It's never been easier to make noise...or harder to know what will actually move perception. That’s how companies end up overspending, chasing conflicting advice or testing someone else’s playbook.
When resources are finite and every decision compounds, our clients don’t guess.
Start a conversation$250K+average annual client savings vs untangling Marketing alone
Preparing for fundraise or category ownership
Making the first senior Marketing hire - or realizing it’s not working
Defining a legacy: the positioning, narrative and authentic moments that scale beyond Series A
Navigating transition, controversy, or heightened visibility
Ready to invest in Brand and no idea where to start
Common Fortune solves what organizations find impossible to scope.
Our Clients Say
01
PROCESS
From Story to System
We leverage what you have and build what you need.
- 01
Read the Moment
Audit the brand, operations and situation to define what Great looks like - and what it will take to get there.
- 02
Find the Leverage
Focus GTM effort where it can bend the outcome most.
- 03
Design the Move
Turn insight into a strategic plan you can activate today, not three months from now.
- 04
Make It Real
Close the perception gap with the resources you have, while building the internal knowledge to sustain momentum.
We’ve got answers.
How soon can we start?
We move at the speed of hypergrowth. Corporate projects are considered by urgency and begin as quickly as within one week. We work with a limited number of coaching clients at a time; new mentees are application-based and currently book 8-10 weeks in advance.
Do you cover parental leave or interim CMO needs?
Yes.
If Common Fortune is not a marketing agency and not a PR firm, how is your work different?
We exist to make you competent, not dependent. All projects have clear success metrics that allow the brand to stand on its own. You won’t need a Common Fortune retainer forever; if we do things right, we’re fired.
What’s your AI policy?
We embrace AI as another tool to enhance service. It's our responsibility to know where AI can save time or help clients do more with less. You hire Common Fortune for taste, judgment and raw ability, which means we do our own writing and discuss what corporate materials, if any, are shared with an LLM to analyze or design.
How do I know if we’re a fit? My industry is complex.
There are less than 10 'Marketing Problems' and we have worked on them all. In cases where a subject expert would help us overdeliver, we retain them. Recent clients include biotech, fintech, AI model training, consumer healthcare, art and entrepreneur personal brand work.
What are payment terms?
We require full or partial downpayment before beginning work, dependent on urgency and scope.
Reflections on the state of brand and culture from our founder, Julie
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Bending Perception | Bending Outcomes