Executive Coaching

You learned the craft. No one prepares you for the C-suite.

Executive coaching for CMOs and rising Heads of Marketing & Communications who are navigating scale, transition and high-stakes decisions.

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Creative leaders learn to drive the work and translate why it matters.

Most rising marketing and communications leaders are learning in real time - expected to scale their function through hypergrowth while managing their personal growth alone.

Common Fortune doesn’t teach GTM. We help creative executives navigate C-suite dynamics and make the business case for the work.

Learn to lead the function, influence the business and operate with credibility at the highest level.

We're your partner when the job has changed.

Grow into the executive responsibilities the role now demands.

OperatorFunction Leader

Execute

Drive

Design team and strategy, own department outcomes

Optimize your role

Optimize cross-functionally

Invest in Leadership team as your ‘home’ team

Influence the customer

Influence the organization

Define value of brand/marketing to company objectives

Maintain the playbook

Carve the path through ambiguity

Build narrative confidently in unfamiliar conditions

You Are

A first-time CMO joining the C-suite
A rising Head of Marketing or Communications operating beyond your title
A founding creative ready to make your first hires
Inheriting greater scope, visibility or organizational complexity
An experienced exec navigating a new company or moment of transition

Bring the actual work.

Created exclusively for brand leaders.

Work through real situations shaping your role right now. Trust in discreet counsel, pattern recognition and a neutral point of view from someone who's been there.

Learn to:

Define your function and operating model
Establish cross-functional presence
Manage CEO and C-suite relationships
Build or restructure your team
Advocate for scope, resources and brave ideas
Prepare for board, investor or public scrutiny
Navigate conflict, transition or heightened visibility
Identify the narrative that shapes your next role

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How it works

Company-sponsored

For high-potential and senior leaders
Tailored to organizational goals
Strengthens operational maturity
Flexible formats (1:1 or small group)

Self-funded

For individual executives
Focus on job- or career- specific goals
Same trusted process and rigor
A confidential space, always 1:1

Application

Apply

Tell us about you and your goals

Meet

A candid 30-min conversation to answer any questions and confirm fit, both ways

Engage

Recurring 1:1 sessions that adapt to you, not a pre-set curriculum

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What mentees say

“…An invaluable mentor and trusted ally.”

Community post on X from Finley, @CryptoKenshiro: “It’s been incredibly helpful learning from @julie_mo… She’s very good at reading people, even over a Google Meet call, and has a ton of industry experience you can draw on. Finding a good mentor in CT marketing is hard… getting to personalize the advice/mentorship you need is hugely valuable.”

Text message from Kashvi Parekh: “jules brings a rare combination of experience and clarity to every conversation. i know i can always count on her to be in my corner when i need a sounding board. she offers thoughtful, hard-earned insights without ever trying to sell you anything, always guiding me to see things objectively while staying true to myself. her extensive industry experience and deep network make her an invaluable mentor and trusted ally.”

Direct message: “Hey just dropping a line to say thank you for your mentorship while working together. You took a very gray and fluffy topic for me and helped me find structure and processes.”

Text message: “I know we got a bit rushed at the end but just want to say that was such a good sesh!! STOKED”

Post on X from Aalcee, @AlDas1405: “Grateful for the chance to learn from @julie_mo today. Marketers, if you’re lost, confused, or don’t know how to position yourself to bag that $400k CMO seat… Jules is the one you wanna talk to. Send that DM!”

Shared with permission.

Hi, I’m Julie

A four-time global CMO who often began as a team of one.

Groupon · Waze/Google · Sportradar · Paxos · Metaplex · CoinFund

‘Marketing / PR / Brand doesn’t work.’ After helping build several category leaders from zero to exit as a founding communications and marketing executive - including award-winning superbrands - I STILL heard that throwaway comment almost every day. So I started Common Fortune in 2020 to address why.

Since then, we’ve helped explain the power of brand in plain English to visionaries across AI, art, biotech, blockchain, fertility, fintech, longevity (animals and humans) robotics, and VC. We challenge CEOs to change their organizations and nurture the people and functions that take their products to market.

But the most gratifying work is getting in the trenches with you: helping you think bigger, move confidently through unprecedented situations, and take ownership of your career as a creative leader. I know what it means to be accountable for outcomes while you’re still building the function. And I’ve felt the friction while trying to earn executive trust, and make consequential decisions, without a manager who fully understands the work.

The goal is not to make you dependent on a coach. It’s to make sure your personal growth doesn’t depend on who happens to be sitting next to you.

COACHING PRINCIPLES

No PIPs. Our clients are already top performers.
Confidentiality always, to the client and the company.
Mentorship should be an expectation, not a reward.
Great managers bring opportunities bigger than the role itself.

Navigate the next level with someone who gets it.

Coaching engagements are selective and built around the leader. Applications are reviewed on a rolling basis.