About Julie

Perception, positioning and growth. Category-defining tech, founders and funds.

I'm a perception exec who helps founders, VCs, and executive teams leverage brand and marketing to shape belief, bending outcomes and behavior. After several tours as a CMO and Head of Communications (Groupon, Waze, Sportradar, Paxos, CoinFund) I realized that how the GTM function is nurtured internally is just as critical as who the person is that leads the department. Some of my superpowers include my point of view (I live outside the Valley), my skillset (I still do the work) and my values (I believe we can advocate for technology and humanity at the same time.) If you're facing your hardest problem or just want a second opinion, I'd love to hear what you're working on.